The right partner. A ready system. A new market. We combine Executive Search and Franchise Advisory so that expansion rests both on the right management competencies and on a model ready to scale.
Two practices. One outcome.
Scale of people – Executive Search. We identify and vet the master franchisee: a partner with the competence, the capital and the capacity to grow the brand across the region. We recruit at the ownership level, not only for management roles.
Scale of the system – Franchise Advisory. Together with our sister practice we prepare the framework: territory, fees, standards, onboarding and the network development plan for the new market.
The process: from strategic assumption to operational start
- Market diagnosis. We clarify the expansion goals, the profile of the region and the requirements for the partner.
- Profile and search. We define the master franchisee profile, reach candidates and run the selection.
- Partnership model. We design the territorial, economic and operational framework for the new market.
- Verification and decision. We match the partner’s potential against the readiness of the model and support the final decision.
- Onboarding and launch. We turn the agreement into an entry plan, a know-how transfer and the first growth metrics.
Planning to enter a new market? Read more about the joint service on outperform.pl or contact us directly.

Looking for your next leader?
Tell us about the role, the team and the challenge. We will come back with a proposal of the search process.